UnboxMyGift, was founded on September of 2018. The company’s objective is to establish a platform on gifts and entertainment that will allow consumers to send gifts, to mark an occasion, and small media enterprises to promote their products. Its differentiation is on personalisation of the gifts and service delivery. Gifts’ nature is to show a desire to express one person’s love, affection to another individual or reward and thank individuals for their contributions and support. They are personal and normally offered to mark an occasion. Although internet provides the opportunity to choose gifts from a range of suppliers, most of the time delivery cost and delivery time can be a hurdle, especially when this involves international deliveries. The objectives of the idea is to establish the unboxmygift.com website as the most trusted source for gifts and entertainment offering a personalised service to its customer aiming to address customers’ desire for a timely, cost effective and personal delivery.